RIM aims to woo app developers in Toronto with BlackBerry 10 Jam tour | iNFOnews | Thompson-Okanagan's News Source
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RIM aims to woo app developers in Toronto with BlackBerry 10 Jam tour

In this May 1, 2012 file photo, Thorsten Heins, president and CEO of Research In Motion, delivers the keynote speech during the BlackBerry World conference in Orlando Fla. THE CANADIAN PRESS/AP, Reinhold Matay

TORONTO - Research In Motion is taking its BlackBerry 10 prototype to developers in Toronto today in the hopes of getting them onside and creating apps for the new platform.

The day-long event is part of the BlackBerry 10 Jam World Tour, which was most recently in New York and stretches throughout the summer.

The new operating system, which will debut on a line of new BlackBerry smartphones later this year, is seen as an important part of RIM's attempt to regain a position in the market it once dominated.

The Waterloo, Ont.-based company has been working to turn around operations after watching its market share erode as Apple's iPhone and smartphones running Google's Android operating system grew in popularity.

Getting developers excited about creating apps for the BlackBerry 10 is a big part of that strategy.

RIM (TSX:RIM) has also begun the grim task of cutting jobs in a bid to save $1 billion as part of a plan to right the company.

It's looking for at least $1 billion in savings by the end of its 2013 financial year and job cuts are part of that plan.

RIM, which has not provided specific numbers regarding the cuts, is expected to deliver a business update when it reports its first-quarter results next week.

News from © The Canadian Press, 2012
The Canadian Press

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