Beyoncé partners with Adidas, will re-launch Ivy Park line - InfoNews

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Beyoncé partners with Adidas, will re-launch Ivy Park line

FILE - In this Feb. 19, 2017. file photo, Beyonce sits at court side during the second half of the NBA All-Star basketball game in New Orleans. The pop star said on Thursday, April 4, 2019, she is on board as a creative partner for Adidas, and she will develop new footwear and apparel for the brand. Beyonce is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas. (AP Photo/Max Becherer, File)
April 04, 2019 - 10:23 AM

NEW YORK - Beyoncé has announced a new collaboration: a creative partnership with Adidas.

The pop star on Thursday says she will develop new footwear and apparel for the brand. Beyoncé is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas.

The Grammy-winning superstar says in a statement that she and the company "share a philosophy that puts creativity, growth and social responsibility at the forefront of business."

She also calls the collaboration "the partnership of a lifetime for me."

News from © The Associated Press, 2019
The Associated Press

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