Aboriginal tourism success given boost - InfoNews

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Aboriginal tourism success given boost

Aboriginal tourism was given $1 million in marketing money by the B.C. government on Thursday.
Image Credit: Source/Aboriginal Tourism Association of BC
April 06, 2013 - 6:26 PM

By Shannon Quesnel

Aboriginal tourism was given a $1 million boost on Thurday in Osoyoos.

The money will go to the Aboriginal Tourism Association of B.C. to support provincial tourism marketing under the umbrella of the new Crown corporation Destination British Columbia.

During the previous five years the tourism association found travelers in B.C. went to more Aboriginal tourism attractions, bought more products and used more services. This exposure increased to 22 per cent from 13 per cent thanks to marketing.

The result is $40 million spent on Aboriginal tourism expenditures in 2010 alone. This is a six per cent increase over 2009 levels and a 100 per cent increase over levels in 2006. About 2,226 full-time jobs were made in 2010.

To contact a reporter for this story, email Shannon Quesnel at squesnel@infotelnews.ca or call 250-488-3065.

News from © iNFOnews, 2013

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