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Saturday 31-May-2025 12:00 PM

Venue

Hideaway Backlot
973 Lakeshore Drive Salmon Arm BC

Event Description

The Okanagan is set to host a uniquely Canadian celebration as Sueños Tequila, a premium, small-batch tequila crafted in Mexico and owned by a BC entrepreneur, makes its official Canadian debut on Friday, May 31.
The event, titled Sueños Unbottled, will take place in Salmon Arm at the newly activated Hideaway Backlot, behind the Hideaway Liquor Store. The evening will feature live music, artisan food, tequila tastings, and a highly anticipated reveal tied to a landmark local venue.
Founded by Gord Erickson (www.GordErickson.com), a British Columbia-based entrepreneur with deep ties to the Okanagan, Sueños Tequila is the result of years of hands-on development, including in-house agave cultivation and small-batch production in the highlands of Jalisco, Mexico. Though proudly crafted in Mexico, Sueños is 100% Canadian-owned—one of the few tequilas on the market with such a connection.
“This is more than a brand launch—it’s a celebration of craft, culture, and coming full circle,” says Erickson. “To have a tequila grown in Mexico, built by Canadians, and launched right here in the Okanagan... it just feels right.”
Event Highlights Include:
• Free Sueños Tequila Tasting Garden from 12PM–4PM (19+), hosted at Hideaway Liquor Store
• Multiple outdoor bars serving Sueños cocktails and classic pours
• Buffet-style food service by Crown & Anchor, plus a custom event menu and full bar inside the pub
Live performances by:
• The Whisky Danglers – reuniting for one night only
• Famous Players – a 10-piece Vegas-style showband known for high-energy sets
• A special surprise announcement at approximately 5:30PM that ties deeply into Salmon Arm’s hospitality legacy
Ticket Information:
General Admission:
$35 Early Bird (limited quantity), $42.50 Regular
Includes entry, access to all programming, and 2 drink tokens
Tickets available now at: www.suenos.ca/unbottled
Sueños Unbottled is expected to draw attendees from across the region, uniting tequila lovers, music fans, and longtime locals for an evening of celebration, storytelling, and the first official Canadian pour of Sueños Tequila.

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