Baseball faces crowded sports market in Britain, Europe
July 06, 2019 - 6:42 AM
LONDON - Making the long walk from the Stratford train station through a mall and to Olympic Stadium, fans headed to the first Major League Baseball games in Europe passed retailers filled with gear from Premier League clubs. Next on the route was a tented pop-up outlet brimming with merchandise from the New York Yankees and Boston Red Sox. And right by the ticket windows near the gates was the claret-and-blue stadium store of West Ham.