NEW YORK - Pets are people, too — at least when it comes to holiday gifts.

More than half of dog owners and nearly 40 per cent of cat owners buy their pets gifts for Christmas or Hanukkah, according to the American Pet Products Association, an industry trade group.

Potentially, that's 39 million dogs and 32 million cats on holiday lists this year, the group reports. And don't forget all those pet aunts, uncles, grandparents and friends, let alone pleasing favourite pet parents and all-around animal enthusiasts with human gifts just for them.

Some ideas:

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PET TOYS: Flatties, some that squeak, are always popular, said Mardi Larson, a spokeswoman for the retail chain PetSmart. And they can be cheap. For the holidays, PetSmart has some with Christmas motifs, like a bright green dinosaur in a Santa cap.

"Pets just love to destroy their toys. Flatties are safe because they have no stuffing," Larson said.

You can't go wrong with balls. Lots of balls. Or go for durable toys in sturdy nylon or rope. Consider safety in such things as sewn-on doodads or other swallowable bits.

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PET BEDS & BEDDING: Face it, a pet's bed is part of home decor. You might as well find one that looks reasonably good as a gift. Choose one with a holiday theme for an added festive feel.

For a classic or rustic look, PetSmart.com's exclusive Pendleton collection includes beds in autumn colours or rainbow stripes. The company also has combination gift sets that come with a dog bed, cozy blanket and bone toy for about $20.

Petplay.com will donate 20 per cent of any pet bed purchased in November to support Movember and the fight against prostate cancer. That includes beds adorned with bright yellow moustaches.

Oprah chose as one of her Favorite Things of 2016 the Charles Fradin Home Customizable Pet Blanket. It's a 60-by-54, micro-fleece printed with an original hand-drawn image of said pet, for $395. Head to Amazon.

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FOR HUMANS: Gift your animal-loving human a paw pendant, or head to one of the sites that will customize using a pet's actual paw, including 4pawsforever.org. At Uncommongoods.com, there's a woman who will make you a pendant from a mould of your pet's nose. Look for other customizables there, including pet portraits and pillows that look like your dog.

There are kits available for your pet lover to make a paw print mould to turn into a tree ornament or garden stone.

How about a throw? PetSmart has a red one selling strong emblazoned with: "I Just Want to Drink Wine & Pet My Dog." $29.99. At Originalterritory.com, there's a 30-by-40 fleece that reads: "Naps are Better with a Dog." $19.99.

Friendshipcollar.com if just that: A matching collar for pet and bracelet for the human. In a range of designs. $25 and $35.

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CLOTHES: For the pets. Widely available.

Because, equality, PetSmart sells tiny Santa and elf looks for Guinea pigs, complete with pointy hats. They've also got a Santa with snorkel and goggles for a fish tank, in place of fish attire.

Look around for one that amuses or fits your pet gift recipient's personality.

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CATS & DOGS ETC: How about a holiday scratcher, a la the one that looks like a Christmas tree or the one that looks like a sleigh at PetSmart. Lots of these things exist so don't sweat it.

There's one scratcher shaped like a DJ's turntable that really spins. It's adorned with stickers of cat smiley faces, paw prints, photos of fish-shaped cat treats, and faux band stickers, including "Run DOG." Flat pack cardboard. No glue necessary for assembly. $35. Widely available from a company called Suck UK. Search for DJ Cat Scratching Pad.

Holiday stockings are a thing for pets, including one filled with cat balls that comes with a purple feather toy that's part of the company's holiday collection. Another for dogs from PetSmart says: "Bones, Bones and more Bones!"

There are plenty of little sweaters and collars that are gifty, too, at just about any place that sells pet stuff. You don't have to spend a lot.

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WILDLIFE LOVERS

The World Wildlife Fund lets you select two mugs featuring Morten Koldby images of species the non-profit is working to protect: The tiger, snow leopard, rhino and bison. Choose two different animals or a matching set of the same animal. Each mug holds 12.5 ounces. They're a thank you for a donation of $55. Go to WWFcatalog.org.

Colorful and frameable wildlife photographs are widely available. Hunt around for a favoured species and spring for a nice frame.

Or pick up a box of animal-theme note cards. Also widely available. While you're at it, the U.S. Postal Service has Forever 47-cent pet stamps in a book of 20 with photographs by Eric Isselee. Puppies, betta fish, iguanas, mice, hermit crabs, chinchillas, corn snakes and, yes, dogs and cats are among them. Wildlife stamps are also out there.

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PET TREATS

Gifty boxed-up collections that look like human food fit right into the humanization of pets trend building over the years, said PetSmart's Larson.

Her company carries treats that look like cannolis and macaroons, along with a bag of treats in the shape of lumps of coal, from Bocce's Bakery. Organic. $4.49.

Outwardhound.com sells a cheery plastic doggie slot machine that will dispense kibble when a dog pulls down a front compartment. $24.99.

News from © The Associated Press, 2016