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Sun Peaks already ahead of last years record pace for visitors

October 14, 2016 - 9:00 PM

KAMLOOPS - It looks to be another busy year at Sun Peaks as hotel bookings are already moving briskly.

Hotel reservations for December, January and February are up 50 per cent above where they were the same time last year, Mayor Al Raine says.

“I have no idea why such huge increase,” he says. “I think a fair amount of it has to be national and international bookings.”

Typically visitors from B.C. don’t book as far in advance for trips to ski hills in the province he says. While speculation has been that the weak Canadian dollar is drawing Americans to Canada, Raine believes it’s more likely other Canadians are causing the bump.

“The real increase we had last year came from Ontario and Quebec,” he says. “From people who normally went to Colorado and Utah.”

He suggests the weaker Canadian dollar means Canadians who take regular ski vacations are seeing much higher prices at American destinations, and therefore see B.C. as a good option.

Another possibility could be a lag time on marketing he says, as Sun Peaks continues to build its brand efforts from years ago may be making impact now.

At the end of the last ski season Tourism Sun Peaks announced hotels in the village had their biggest year.

The ski hill has announced it plans to open Nov. 19.

To contact a reporter for this story, email Brendan Kergin or call 250-819-6089 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

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