Agriculture Minister Norm Letnick announced in Penticton yesterday a $200,000 social media project to put B.C. wines and foods in the spotlight.
(SHANNON QUESNEL / iNFOnews.ca)
April 04, 2013 - 2:58 PM
By Shannon Quesnel
Wine lovers will have a $200,000 social media hub to visit thanks to the province and the British Columbia Wine Institute.
Agriculture Minister Norm Letnick was at the B.C. VQA Wine Information Centre in Penticton yesterday to partake of some local vintage with the institute's executive director Miles Prodan, Chef Jeff Van Geest and winery and restaurant owner Sandra Oldfield.
Letnick said the funding is split 50-50 between the institute and the province and the project will push B.C.'s wines and foods into the spotlight.
The online meeting place will have information on wine and food and offer wine pairing suggestions and recipes from local farm-to-table chefs. The goal is to get 1.3 million people a week to tune in to the site. Four events will also be scheduled in Victoria, Vancouver, Kelowna and Whistler.
B.C. has more than 860 vineyards with the majority of the industry concentrated in the
Okanagan Valley.
To contact a reporter for this story, email Shannon Quesnel at squesnel@infotelnews.ca or call 250-488-3065.
News from © iNFOnews, 2013