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NBC agrees on Olympics content sharing deal with Facebook

American J. R. Celski competes Jan. 4, 2014, in Kearns, Utah. THE CANADIAN PRESS/AP, Rick Bowmer
January 16, 2014 - 8:26 AM

PASADENA, Calif. - NBC and Facebook will be sharing content on the upcoming Winter Olympics, both hoping to boost interest on what promises to be a big event for social media.

NBC said that it will premiere one of its short Olympic profiles, on the relationship between American speed skater J.R. Celski (SELL-skee) and rapper Macklemore, on Facebook's site on Thursday.

NBC will offer other content throughout the games through Facebook and its associated site Instagram. The Olympics begin Feb. 6.

It's a mutually beneficial deal. NBC believes social media conversation helps increase viewership, and Facebook wants to establish itself as the place to have those conversations.

News from © The Associated Press, 2014
The Associated Press

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