September 01, 2020 - 4:45 AM
FRANKFORT, Ky. - Kentucky officials are launching a new tourism campaign aimed at safe in-state travel.
The "Stay Close, Go Far" marketing initiative reminds residents they don't have to travel far to experience beauty, history and adventure. It encourages safe travelling during the coronavirus pandemic while emphasizing the importance of community connection.
“Our goal with this campaign is to generate a greater awareness of Kentucky as a safe and exciting destination to explore,” said Kentucky Department of Tourism Commissioner Mike Mangeot, adding that “even those who call the Bluegrass State home can find something new to discover."
The campaign will focus on outdoor recreation, dining and arts that are unique to Kentucky. Mangeot said the state has a variety of offerings, including mountains, bourbon distilleries, historic battlefields and horse farms, among other attractions.
News from © The Associated Press, 2020