Health Canada moves to restrict alcohol in single-serve sugary drinks

Health Canada is taking measures to crack down on sugary high-alcohol drinks like the one consumed by a Quebec teen who died last winter. Alcoholic energy drinks are seen in a cooler reflecting overhead lights at a convenience store in Seattle, Wednesday, Nov. 10, 2010.
Image Credit: THE CANADIAN PRESS/AP-Elaine Thompson

MONTREAL - Health Canada is moving to restrict sugary high-alcohol drinks like the one reportedly consumed by a Quebec teen who died last winter.

The federal agency said the single-serve products are creating a public health risk, especially for youth. It is proposing the beverages no longer contain the equivalent of four servings of alcohol per can, as was previously the case. The new limit will be 1.5 servings per can.

"These products appear to be a single serving of alcohol, yet contain up to four standard alcohol drinks," Supriya Sharma, Health Canada's chief medical adviser, told reporters Tuesday. Drinking one such can "would put most adults at 180 pounds or less over the legal blood alcohol limit for driving and present even greater risks to youth," she said

The move comes following the death of Athena Gervais last March. The 14-year-old Quebec girl was discovered in a stream behind her school in Laval, Que., north of Montreal, days after being reported missing.

She had allegedly consumed one or more cans of a drink called FCKD UP with an 11.9 per cent alcohol content, which at the time was sold in convenience stores in 568-ml cans for less than $4. The company that manufactured the drink later ceased its production.

Under proposed rules creating a new class of "flavoured purified alcohol beverage," that 568-ml drink would be capped at 4.5 per cent alcohol. A 355-ml can could contain up to 7.2 per cent alcohol while a 473-ml container could have up to 5.4 per cent.

Health Canada said an exemption would be made for beverages packaged in glass containers with a 750-ml volume or higher, since those drinks are typically intended for multiple servings.

Sharma said the packaging and marketing of the products are designed to appeal to younger consumers, with clear health impacts. "Research also suggests that these products are playing a role in hospitalizations related to alcohol among youth," she said.

Hubert Sacy of Educ'Alcool, a Quebec non-profit that promotes responsible drinking, said the new regulations are an improvement over the existing vacuum, but he is disappointed the government did not take a stronger stance.

"After 9-1/2 months of consultations, we could have expected a better draft bylaw," Sacy said Wednesday. He said a simpler solution would have been to limit the content of alcohol in every can to one standard drink. Authorities also should have addressed the problem that the sweet drinks mask the taste of alcohol, he said.

The proposed amendments to the Food and Drug Regulations will be published in the Canada Gazette on Saturday and will be subject to 45 days of consultations, until Feb. 5. The rules could be in effect by the spring of 2019.


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