Prada's revenues buoyed by refined digital strategy - InfoNews

Current Conditions

Mostly Cloudy
0.7°C

Prada's revenues buoyed by refined digital strategy

March 15, 2019 - 10:46 AM

MILAN - The Prada fashion group says its revenues grew by 6 per cent last year as the company honed its social media strategy to draw in customers.

Prada on Friday reported 2018 revenues of 3.1 billion euros ($3.5 billion), compared with 3 billion euros the previous year.

Underlining the success of Miuccia Prada's latest collections, ready-to-wear sales grew by 10 per cent, while a new sneaker offering gave footwear a more modest boost. Revenues grew across all geographies, led by Asia Pacific, and across brands, with Prada's 10-per cent increase outpacing little-sister brand Miu Miu.

CEO Patrizio Bertelli said digital communication had made consumers "ever more aware of their purchasing choices" and would take on "an even more crucial importance."

News from © The Associated Press, 2019
The Associated Press

  • Popular kamloops News
  • Comments
View Site in: Desktop | Mobile