In #MeToo era, some question need for 'car girls' at shows

In this March 6, 2018 a hostess poses next to a new Car Skoda Vision X, during a press day at the 88th Geneva International Motor Show in Geneva, Switzerland. (Martial Trezzini/Keystone via AP)

GENEVA - At the Geneva motor show, some automakers want visitors to focus their minds more on the models — the cars, that is, not the women.

In the wake of the #MeToo movement's explosion and growing awareness about sexual harassment, some auto executives have been taking a new look at the traditional use of often scantily-clad women on display stands at auto shows.

Some companies say a cultural shift is in the air. Though a walk through this year's Geneva auto show suggests the industry still actively associates its products with female sensuality and uses models to leverage that.

Susie Wolff, former development driver for the Williams racing team in Formula One, said: "I don't think we will be able to change the situation from one day to the next."


FILE PHOTO: Hasia Glaim at the MMJ Total Health Centre downtown Vernon.
“We still have fight left in us”: Vernon cannabis shop forced to close
VERNON - One of Vernon’s first cannabis shops is closing its doors at the end of the week to avoid stiff fines from the City. Hasia Glaim and Jeff Gaudette of MMJ Total Health Care revealed themselves as one of four businesses that di

Top News