Economic Development Awards shine spotlight on Kamloops - InfoNews

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Economic Development Awards shine spotlight on Kamloops

June 25, 2014 - 2:45 PM

Venture Kamloops, the economic development arm of the City of Kamloops, has just been awarded the “Economic Development Marketing Award” at the BC Economic Development Association’s annual awards. The Venture Kamloops team couldn’t be more proud.

“We’re excited for this win,” says Jim Anderson, Executive Director of Venture Kamloops. “This was a collaborative project between the Venture Kamloops team and our agency Fresh Inc. The goal was to redevelop a website that was responsive, focused on the overall user experience and could easily generate custom reports for those looking for additional information on doing business or starting their business in Kamloops. The vision for this website and report builder project at the outset was to make it an “award winner” so to have this recognition is great.”

Venture Kamloops’ Website Redevelopment & Report Builder project was in the BC Economic Development Association’s largest award category of cities with a population more than 20,000 people. In total, Venture Kamloops’ project and was up against 14 total submissions ranging from economic forums to investment profile marketing pieces submitted from cities including Prince George, Richmond, and Langley, among others. The judges recognized the project as the winner based on its overall effectiveness and ability to provide the customer with the customized information desired.

"The BC Economic Development Association was proud to award our 2014 Economic Development Marketing award to Venture Kamloops," said Dale Wheeldon, President and CEO of BCEDA.  "Their innovative website and report builder allows for important information to be easily accessed and shared.”

Since the launch of the site in November 2013, Google Analytics indicates a steady flow of traffic to the website with users watching custom videos, reading specialized reports and generating their own customized reports with the Report Builder feature.

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