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Delaware county rebrands itself to attract more tourists

November 12, 2017 - 10:56 AM

DOVER, Del. - A marketing campaign to give a Delaware county a more distinct identity seems to be working.

The News Journal reports that since the "Quaint Villages" branding effort began last year, Kent County has seen a $4.5 million windfall in tourism spending since Jan. 1. Tourism officials say the county is well on its way to reaching its $12.4 million goal by the end of June 2018.

The marketing campaign was started after visitor spending in Kent County saw a slight decline in 2015 while the state as a whole had an increase of more than 4 per cent.

The campaign focuses on Kent County offering an unusual collection of towns that have a wide selection of food, festivals and events, including the Air Mobility Command Museum, Dover Downs and the Monster Mile.

News from © The Associated Press, 2017
The Associated Press

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