139 skiers and snowboarders attend Masters’ Week at Big White - InfoNews

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139 skiers and snowboarders attend Masters’ Week at Big White

A group of level six skiers head up the Snowghost Express for their lesson
Image Credit: Contributed/Big White Ski Resort
February 09, 2017 - 9:04 AM

KELOWNA - Big White Ski Resort is currently buzzing with men and women aged 50+ who are participating in the resort’s first Masters’ Week of the season.

139 skiers and snowboarders aged between 50 and 80 have travelled to the resort from all over the world to take part in the week-long ski camp, which combines the best skiing and riding at Big White with a series of exclusive après events – including wine tastings, happy hours at Big White’s best local restaurants and evening horse-drawn sleigh rides.

Masters’ Week is an evolution from Big White Ski & Board School’s well-established Master’s Monday program that has been running every week for the past 40 years. This is the third year the Big White Ski & Board School has offered Masters’ Week, and the first year they will offer two separate weeklong sessions due to popular demand.

“We have 139 participants enrolled the first session and 61 already signed up for the next!” says Lucy Gilbert, Ski School Sales Manager. “We had 25 participants in our first year, 53 participants in our second year and 118 for the third year. Many of those are returners who have been coming since the inaugural programme back in 2014.”

There has been a recent trend for retired, baby-boomers traveling to the Okanagan and investing in real estate. The Okanagan is now, more than ever, an all-season destination.

“We are in the largest retirement area per capita in Canada, so of course we needed a special program for this demographic,” said Michael J. Ballingall, Senior Vice President at Big White Ski Resort. “They enjoy culinary and activities, and they have the time to travel. This program not only works, it’s also going to be expanded on in the future.”

It’s not just the ski lessons and the après ski activities that appeal to the older clientele. Big White Ski Resort is also famous for its unbelievably dry Champagne powder, ski-in/ski out village access, as well as variety of mountain terrain. Skiers and snowboarders are spoiled for choice with 118 runs and 15 lifts spread across a total of 2800 skiable acres, including everything from perfectly groomed corduroy to powder stashes in the trees.

Masters’ Week welcomes participants of every skill level, encouraging students to learn at their own pace or take their technique to a whole new level. For just under $300+tax for the whole week, Masters’ Week sessions are unbeatable value.

Registration is still open for Masters’ Week Session #2, February 27 – March 3.  More details on how to register can be found on bigwhite.com.

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