March 11, 2014 - 1:45 PM
UBC BUSINESS PROFESSOR DISCUSSES THE INFLUENCE OF CONSUMER REJECTION
Kelowna is the retail hub of the Okanagan, a region often associated with luxury playthings and designer-brand lifestyles.
While the average Okanagan consumer may not fit that stereotype, an upcoming visiting speaker presented by UBC’s Faculty of Management says we’re all social animals with a defined self-concept.