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West Kelowna pizza shop returning on subscription basis

Image Credit: FACEBOOK/Pizzamoreh

A popular West Kelowna pizza business is following the trends created by the pandemic and changing its business model to a subscription.

Pizzamoreh Artisan Pizzaria closed its restaurant doors Sept. 15. Co-owner Dax Ross and son of Patricia Guest is stepping away from the business but Guest will be operating the shop out of its former location starting Nov. 19 with the new model.

READ MORE: West Kelowna pizza restaurant closing its doors next month

Frozen pizza sales were a popular choice among customers in the last 18 months, but they never had enough staff or time in the day to make it a priority, Guest said.

“The subscription business profile is kind of a new thing. It’s been really popular through COVID-19 and it’s sort of another way to get food into people’s homes without having them come out to get it,” she said.

They intended to sell off the equipment but Guest to decided to keep some of it and continue on.

“We have great support and such a great product that I just couldn’t leave it alone,” she said.

Guest was previously operating out of the same location with her cafe call L’Oven and then transformed it to Pizzamoreh in 2019. The location has sold four times since 2017, she said.

“Hospitality is my life, and food is my mission to bring people together through the table, and teach people where food comes from,” Guest said.

Pizzamoreh had a soft launch of its pizza subscription last week and already has orders for 500 pizzas a month. Pizzas will still be offered to pick up as well at the restaurant’s location at 2565 Main Street.

A regular subscription includes four pizzas a month and will be delivered by local delivery service NinjaNow, Guest said.

For more information, visit Pizzamoreh’s Facebook page, or call Guest at 250-862-0697 or send her an email at


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