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PICKLE LOVERS WANTED: Quirky Kamloops tourism campaign launches on April Fools' Day

Image Credit: PIXABAY

Pickle lovers in Kamloops can now go on a city-wide food tour as part of a quirky and unique campaign that launched today, April 1.

The undoubtedly tasty experience is the result of a lot of work and a lot of sampling by Tourism Kamloops staff, in partnership with 10 local open-minded restaurants.

The Pickle Pursuit is an exclusive, Kamloops-only campaign featuring pickle-inspired menu items that runs from April 1 to May 31, 2022.

“Kickstarting our visitor economy is top priority and the launch of the Pickle Pursuit is a quirky campaign to help our visitors and residents explore our city like never before," Tourism Kamloops CEO Monica Dickinson said in the release.

“It’s been a difficult couple of years and this campaign highlights our restaurant partners in a bold and unscripted way. And let’s be honest, who doesn’t love a good pickle!”

READ MORESomething peculiar planned for Kamloops people with a passion for pickles 

Pickle Pursuit participants find custom stickers of personified pickles at each location, for example, a sticker of a pickle sipping wine and “feeling brined”, exclusive to Cordo Resto & Bar, or one of a pickle golfing that says “gherkin on my swing", exclusive to Black Iron Grill at Tobiano.

Winners’ shirts are a new collaboration with Bigfoot Trading Co., a retailer in the Aberdeen Mall.

“Our goal is to get visitors back to Kamloops while supporting and energizing our stakeholders through innovative means,” Dickinson said. “This two-month pickle celebration is our way of getting creative, being a bit weird, and showing visitors that Kamloops is a unique destination that will keep you coming back.”

Prospective pickle participants can sign up here and download the app for free to their mobile device. Then they can order pickle exclusive items from the participating establishments and collect a custom pickle sticker at each location.

The first 100 people who complete the Pickle Pursuit by May 31, will receive an exclusive "I got pickled in Kamloops" T-shirt.

To contact a reporter for this story, email Shannon Ainslie or call 250-819-6089 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

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