As the future of farmers markets remain uncertain due to social distancing rules, a local farmer is strategizing on how to get their products to the community.
Innovative, certified organic farmer Jordan Marr of Unearthed Organics in Kelowna provides insight and ideas on his recent news blog:
“The challenge for we farmers as we attempt to adapt to changing conditions is that, for many of us, an investment in the crop to come, a crop that largely hasn’t even been planted yet, is already made. The seeds ($5,000 worth, in my case), packing supplies, soil amendments, and much more have been paid for. And so the nervous chatter among my colleagues largely focuses not on whether to plant, but on the quick adaptation of crop plans (less of the fancy, precious stuff destined for glory on fine dining plates; more potatoes, head lettuce, and beans) and of marketing channels.”
Marr already offers an online store and delivery options and is talking to other farmers about joining forces.
“As a solution, regarding the latter: expect to see your local farmers figuring out ways to coordinate pre-paid orders for delivery to your home," he says. "Our farm already has an online store (sign up here). Currently, I’m talking to colleagues about working together to distribute our production safely and efficiently. The fresh produce season is still a month away, but I’ve got stored beets, carrots, dry beans, and milling corn, and will be offering some home deliveries between Kelowna and Naramata in the next week or so.”
Local farmers are more important than ever and with home delivery options for the community, it is easier than ever to shop and support local.
Jordan is also making himself available to people trying to figure out a food security plan for their family. He can tell you about what options he can provide or connect you with colleagues. Call him at 250-767-6636.
Anyone else offering home delivery for fresh produce? Let us know in the comments below.
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