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iN VIDEO: New wine, new look for downtown Penticton winery

Winemaker Lynzee Schatz with TIME Family of Wines.
Winemaker Lynzee Schatz with TIME Family of Wines.
Image Credit: Carli Berry

After being purchased by new owners, a Penticton winery has launched a new brand, has given its older wines a fresh look and is undertaking several new renovations.

Located in the heart of Penticton’s downtown in a former movie theatre, at 361 Martin Street, TIME Family of Wines was purchased by new owners Ron and Shelley Mayert last year. The TIME Family includes four brands: Evolve Cellars, McWatters Collection, TIME Winery and the newly launched Chronos.

“We do everything right here on site except grow the grapes,” said general manager Christa-Lee McWatters, adding the fermentation hall is formerly theatre one, a barrel cellar takes the place of theatre two and a cellar has been converted from theatre three. She is the daughter of B.C. wine pioneer Harry McWatters, who passed two years ago.

“We’re proud to be a family still. I sold the winery last year but all of us are still involved. My sister still works here. We grew up in a winery, I started making wine when I was nine and that’s very much the feeling we like to invoke here. The team is our family… and then we’re owned by a family,” Christa-Lee said.

New ownership brings new changes to the wine series with the Chronos brand. Named after the Greek god of time, the new wines include Chardonnay, Riesling, Rosé, Sémillon, Sauvignon Blanc and the red blend Ouroboros.

Winemaker Lynzee Schatz, who has been with the team since 2019, said each brand is geared towards different styles of drinkers.

Chronos is for wine drinkers with a more refined palate, she said. “There’s a lot of single-vineyard wines inside of these, there’s a lot of creativity and passion and run that goes into this line of wine.”

The 2020 editions of Evolve Cellars and the McWatters Collection, a legacy brand with a limited series of wines as a tribute to Harry McWatters, have also hit the shelves with a brand new look.

The Evolve Cellars, McWatters Collection, newly-launched Chronos and TIME Winery collections.
The Evolve Cellars, McWatters Collection, newly-launched Chronos and TIME Winery collections.

The new McWatters vintage includes the addition of a White Meritage while Evolve has launched a new white blend Spontaneity and the red blend Momento.

TIME is also expanding its space with a new restaurant named Orolo and two new private meeting and dining spaces, the PenMar and McWatters Legacy Suites. A rooftop patio is also in the plan for next year, Christa-Lee said.

Time Family of Wines is welcoming guests Monday and Tuesday from 12 a.m. to 4 p.m., Wednesday to Friday from 12 to 9 p.m. and Saturday and Sunday from 11 a.m. to 9 pm.

More information about TIME Family of Wines can be found here.

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