Changes to B.C. wine rules means consumers will get a better idea of regional flavours
KELOWNA - Some new changes are coming to B.C. wine labels.
The provincial government is making it easier for B.C. wineries to better define where a wine officially comes from by making it easier for sub-geographical regions to be recognized. Currently there is only one sub-geographical area: Golden Mile Bench.
The creation of smaller areas inside a geographic area like the Okanagan Valley or one of the six other wine regions in B.C. will allow for consumers to have a better idea of where their wine is coming from and producers to promote area specific characteristics, according to a B.C. government media release.
Additional regulation changes mean wines labelled from a specific region won’t be required to have specific characteristics associated with that region.
The changes follow the government’s Wine Appellation Task Group and a B.C. wine industry plebiscite discussing changes to the industry which generate $300 million in sales annually.
To contact a reporter for this story, email Brendan Kergin or call 250-819-6089 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.
We welcome your comments and opinions on our stories but play nice. We won't censor or delete comments unless they contain off-topic statements or links, unnecessary vulgarity, false facts, spam or obviously fake profiles. If you have any concerns about what you see in comments, email the editor in the link above.
