March 14, 2016 - 2:36 PM
VERNON - There’s more where that came from.
Silver Star Mountain Resort has taken a unique approach to reminding locals there’s still snow on the hills. Last Friday, four massive piles of snow were trucked from the mountain to downtown Vernon with signs that read ‘The fun’s not over yet.’
With scarce snow left in the valley bottom, the snow piles are turning heads.
“A lot of locals are shifting into spring and summer activities and we just wanted to remind everyone that we still have a lot of fun up in the mountains,” director of sales and marketing Erik Kalacis says.
He says the mountain has a 230 centimetre base and conditions are still good for skiing and snowboarding. The mounds of snow in downtown Vernon are slowly shrinking, and Kalacis says you’ll have to visit the skill hill if you want to find more.
“We’re not bringing any more down,” Kalacis says.
Silver Star closes for skiing and boarding April 3. To encourage locals to visit the mountain, the resort is currently offering seasons passes for next year at last year’s early bird pricing. The bonus is if you buy now, you can also ski for the rest of the season.
“The special promotion is definitely designed to encourage a lot of the people who did not buy seasons passes last year because of the less than average winter we had,” Kalacis says.
He says visits have been up over last year, with substantial growth in the number of U.S. and Australian visitors.
To contact a reporter for this story, email Charlotte Helston at email@example.com or call 250-309-5230. To contact the editor, email firstname.lastname@example.org or call 250-718-2724.
News from © InfoTel News Ltd, 2016