Current Conditions

4.7°C

New Hampshire scratch lottery tickets come with a side of bacon ... scent

Sam Williams cooks up bacon from the “bacon truck” Friday Jan. 30, 2015 outside the welcome center in Hooksett, N.H. Free bacon and tickets were given to visitors passing by to promote New Hampshire’s new scratch-and-sniff $1 lottery tickets.
Image Credit: AP Photo/Jim Cole
January 31, 2015 - 7:01 AM

HOOKSETT, N.H. - New Hampshire's new scratch-and-sniff lottery ticket is off to a sizzling start.

The $1 bacon-scented tickets with a top prize of $1,000 hit the market in early January. Lottery officials went with a conservative print run just in case they were a bust but now expect the tickets to sell out within three months. Sales are far outpacing other $1 scratch tickets, some of which have been for sale for as long as eight months.

New Hampshire isn't the first state to have a bacon-themed lottery ticket, or the first to have a scratch-and-sniff ticket. But it's apparently the first to combine the two.

Kelley-Jaye Rosberg, games manager for the New Hampshire Lottery, said officials first settled on the idea of an "I Heart Bacon" ticket, and only later decided to add the scent. Virginia also sells an "I Heart Bacon" ticket, but it costs $2 and is unscented.

Colorado lottery officials say their scratch-and-sniff offerings — coffee, chocolate and bouquet — from a few years ago were among their worst sellers, but Rosberg says bacon's pop culture cachet sets it apart.

"You can't get better than bacon. There's gingerbread, there's peppermint, chocolate, coffee — different states have played with different scents but nobody had played with bacon yet," she said. "Everybody likes bacon, and people who don't like bacon are almost afraid to admit it."

The state is promoting the new tickets by bringing The Bacon Truck, a Boston-based food truck, to various locations around the state to hand out free lottery tickets and actual strips of bacon. Those who tried both at a highway rest area Friday came away pleased, whether or not their tickets were winners.

"What's better than free bacon?" said Dale Mottram, 54 of Bedford. He didn't win anything, but said he would buy more tickets in the future.

"It smells very close to the bacon that's in my hand," he said. "It's fun."

Lauralee Lamontagne and Joan Farr, two friends from Manchester, made a special trip to Hooksett for the promotion, though both had purchased the tickets in recent weeks. Lamontagne, 48, said she has been sending them to friends.

Farr, 63, said she was skeptical of the scent before she tried it but is now a fan.

"It really smells like bacon," she said. "It was pretty surprising."

News from © The Associated Press, 2015
The Associated Press

  • Popular vernon News
  • Comments
  • Murder victim found in Kelowna orchard identified
    KELOWNA - The identity of the woman whose body was found in a Kelowna orchard last week has been made public on social media. Kelowna resident Russia Katalina Nicholson was just 23-years-old
  • Nasty weather forecast for Thompson, Shuswap tomorrow
    THOMPSON-SHUSWAP - The Thompson and Shuswap could be in for some blustery weather tomorrow by midday. Environment Canada has issued a special weather statement warning of strong wind gusts a
  • RCMP ask for help and warns of a possible risk to public safety
    VERNON - The Vernon North Okanagan RCMP are warning the public and asking for their assistance in an ongoing investigation. When a woman reported being threatened by a man with a firearm in
  • Emergency crews respond to Enderby car crash
    ENDERBY - Drivers are facing delays this morning on Highway 97A between Enderby and the Starlight Drive-In as emergency crews respond to a car crash. The collision happened this morning, Oct
  • UPDATE: Missing Kamloops teen located
    UPDATE: 5:06 a.m. Monday, Oct. 16, 2017 KAMLOOPS - RCMP say a missing 18-year-old girl has been located. All personal information about the missing person has been removed from this
View Site in: Desktop | Mobile