September 26, 2013 - 4:33 PM
KELOWNA - An audience of up to three million is getting a flavourful introduction to Kelowna.
October's Chatelaine - in stands now - is giving readers across Canada a whirlwind tour of the city's food culture, from its well established wineries to its newest boutique shops.
Eight pages of the magazine (flip to page 82) are dedicated to the Okanagan's "unofficial capital" or what food editor Amy Rosen describes as "the best-ever farmers' market come to life on a massive scale."
Not only does it intrigue prospective visitors, sasy Tourism Kelowna communications manager Catherine Frechette, but she adds it's also useful for residents.
"Locals might discover some businesses they hadn't known about before," she says. That includes niche, family run operations that source locally, like Raudz Regional Table, Carmelis Goat Cheese Artisan as well as one of Kelowna's homegrown coffee shops.
"Bean Scene is a very cool coffee shop in town where they roast their own beans in the shop," Frechette says. Bottega Farm Inn is also featured, showcasing the ten-room accomodation situated on an alpaca farm.
Come November, local destinations get another cameo in a Chatelaine fashion feature, capping off a year of good press for the city.
"We've had a really great year for media," Frechette says. The Kelowna premiere episode of the Amazing Race nabbed the largest viewing audience of a TV premiere in Canda in last ten years, with spin-off publicity in the Wall Street Journal and Huffington Post.
A feature on Kelowna's farm-to-table culture was also on hand for airline passengers in the June issue of WestJet's nationally distributed magazine Up.
With each editorial and publication comes big advantages for the city, Frechette says, whether it's support for organizations like the Kelowna Farmers' and Crafters' market, restaurant openings or real estate agencies with out of town clientele.
"It adds to the vibrancy of the destination."
The November issue of Chatelaine hits the stands in mid-October and it's not to miss, Frechette says.
"It's going to be beautiful."
To contact the reporter for this story, email Julie Whittet at email@example.com or call (250)718-0428.
News from © InfoTel News Ltd, 2013