November 01, 2015 - 10:30 AM
KELOWNA – An Okanagan filmmaker thinks he has the winning entry in the annual Crash The Superbowl video contest.
Stefan Matis, who owns and operates Plia Film Productions in Kelowna, has posted a 30-second commercial he hopes will place first and be aired during this season’s Superbowl game.
The first place winner also gets a $1 million and an opportunity to work with Warner Bros. and DC Comics. Second and third place get $100,000 each.
“Last February, I read about two guys in Maple Ridge who won second place… I thought to myself, 'we should enter next year, we have a shot,’” Matis says in a media release.
Matis says when he realized this was the last year Doritos was running the contest he had to take a shot.
“It's a fantastic and epic competition, it flexes your creative muscles and it can give you good exposure as a filmmaker,” he says.
Matis says the video he and his team of 15 family, friends and colleagues created asks the question, “'How would you survive in the desert if you only had a bag of Doritos?”
“I had an amazing team,” Matis says. “Everyone from good friends, who were the actors, to my parents who fed the crew throughout the 16-hour shoot.”
The video was shot at various locations from Kelowna to Oliver, working with the Osoyoos Indian Band to film the desert background and shooting the airplane footage at the Kelowna Airport.
Submissions close for the contest on Nov. 15. The top three finalists will be announced in December, and in January, the general public will be able to vote on their favourite commercial. The winner will be announced during the Superbowl broadcast.
You can check out the all the entries at the contest website.
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News from © InfoTel News Ltd, 2015