Kelowna News

Abercrombie gets Fitched

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May 16, 2013 - 7:50 AM

For some reason, a 2006 interview with A&F CEO Mike Jeffries is getting renewsed and is creating a furor. Jeffries said: “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”

One man's response.

Video Credit: Source/Youtube

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