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April 26, 2015 - 12:47 PM
The Central Okanagan’s place in BC’s tourism landscape is anchored by some key star attractions including our wine industry and farm to table experiences. These are among the hero experiences, expressions of the essence of what it means to vacation in Kelowna and its neighbouring communities. Tourism Kelowna’s extensive national advertising entices readers to visit our area; and once here, two self-guided touring brochures encourage visitation to participating agri-tourism, wine, and dining businesses, enriching the tourist experience in the sectors of wine and farm to table.
Tourism Kelowna is pleased to announce that these two promotional pieces are out for 2015. To ensure they are widely available, 200,000 Kelowna Wine Trails and 95,000 Farm to Table guides are produced for distribution at participating wineries, farms, and restaurants, and throughout the Okanagan Valley at Visitor Centres and accommodations. Additionally, the Kelowna Wine Trails guide will be available at specialty wine stores in Vancouver, Calgary, and Edmonton throughout the spring.
Guides will also be distributed within Kelowna and West Kelowna in the Capital News and in Lake Country through the Daily Courier and Courier EXTRA. The objective here is to get them into the hands of Kelowna, West Kelowna, and Lake Country residents so that they be kept on hand to use when hosting visiting friends and relatives this summer.
“We are proud of both of these guides, and how they have been received by area visitors and our program participants,” says Nancy Cameron, President & CEO of Tourism Kelowna. “They have both been used as marketing tools for our local tourism operators, and make winery and farm touring approachable and convenient for the traveler. In a sense, they are like a private concierge service that provides background information while encouraging visitors to go to more of the participating attractions.”
More information on our Kelowna Wine Trails and Farm to Table experiences can be found online at http://www.tourismkelowna.com/do/wine/all-wineries/ and http://www.tourismkelowna.com/do/farm-to-table/ respectively. The free guides can be picked up at the Visitor Info Centre at 544 Harvey Avenue between the hours of 9 a.m. – 5 p.m., Monday to Friday and 10 a.m. to 3 p.m. on weekends and holidays. For bulk orders, please call Taylor Jones at 861-1515, ext. 208, or e-mail taylor@tourismkelowna.com.
News from © iNFOnews, 2015