About Info-Tel Multimedia
Community Info-Tel is a locally owned and operated telephone directory servicing
the North Thompson (Kamloops & area), Shuswap (Salmon Arm, Revelstoke &
area), Vernon, Kelowna, Penticton, and South Okanagan areas of British Columbia,
Canada. Community Info-Tel Directory has been in the publishing business since 1989
and has been a member of the Canadian Independent Directory Association since its
inception in 1998.
CEO Bonnie Derry was with Dominion Directory for three years and with an
independent directory for one year. She graduated from City University, Seattle,
Washington with an MBA.
" In 1996 I purchased a failing business and held fast to my belief that if
you have the best product in the marketplace, you will succeed." said Bonnie.
Ranking Canada’s Top Female Entrepreneurs on a composite score based on the size, growth rate and profitability of their businesses, the PROFIT W100 profiles the country’s most successful female business owners. Published in the November issue of PROFIT and online at www.PROFITguide.com, the PROFIT W100 is Canada’s largest annual celebration of entrepreneurial achievement by women.
“ The PROFIT W100 are a diverse group of entrepreneurs united by their passion, dynamism and smarts,” said Ian Portsmouth, PROFIT’s Editor-in-Chief. “They set a tremendous example for business leaders of all kinds, and we are proud to recognize them in our 13th annual ranking of Canada’s Top Female Entrepreneurs.” |
Bonnie has been a member of the Kalamalka Rotary since 2001 and is on the Board
of Directors for the Vernon Literacy Society.
Info Tel continues to be a true success story as is evident from the many awards
received, including the Canadian Independent Directory Association’s Publisher of
the Year for 2002, 2004, 2006 & 2007, 2009, 2010 and 2011.
InfoTel has carefully considered and researched the market areas in which it publishes
its directories. The directories are based on shopping districts, communication
zones of residents and commercial dealings of the area's population rather than
following the regions established by the provincial utility. The desires and needs
of the consumer both advertising in the book and the end user were carefully considered.
Each residential address receives a directory and businesses are polled to see how
many books are required. Hotels, motels and resorts also receive a book for each
rental room.
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InfoTel Multimedia Market Usage Statistics
(as supplied by Verafast)
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Kamloops & Area Usage
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Vernon, Salmon Arm, Revelstoke & Areas
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Kelowna & Area
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Penticton/South Okanagan & Areas
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88.7%
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94.2%
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87.79%
|
95.5%
|
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Among Customers with a Directory Preference
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Kelowna
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53.5% preferred to use InfoTel Multimedia
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42.3% preferred to use TELUS
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2.8% preferred to use Maple Leaf
|
|
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Penticton/
South Okanagan
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61.77% preferred to use
InfoTel Multimedia
|
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23.2% preferred to use TELUS (Penticton)
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9.1% preferred to use TELUS (South
Okanagan)
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Community Info-Tel Directory offers more coverage for less money to the advertiser
with many added features to entice the end user. All directories include:
- maps
- postal codes for the local coverage area
- seating venues both local and those major to the province
- government listings (municipal, provincial, and federal)
- menu pages of local restaurants
- bus schedules
- garbage pick-up schedules (where available)
- a calendar of events and festivals for the year
- and much more.
By providing an innovative source of information for businesses and residents, Community
Info-Tel Directory is a leader. It is the goal of the the company to become a standard
of excellence in the directory publishing industry by providing quality that has
been tailored to the advertiser and the end users.
